Andy Mooney, chairman of Disney Consumer Products, thought that a smattering of designer clothes featuring Disney characters in fresh ways would gain the attention of fashion-forward shoppers. The goal was to stretch the brand a bit while adding buzz. Now Mr. Mooney is going further, asking people to think of Disney as a brand of luxury clothing, expensive home furnishings and hip jewelry.
/>http://www.nytimes.com/2008/11/06/fashion/06disney.html?th&emc=th
