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Famous Fashion Designers are not sending her their own famous bags. They are sending her each other's famous bags! Competitors' famous bags! Call it what you will — "preemptive product placement"? "unbranding"? — either way, it's brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki. - Simon Doonan
http://www.observer.com/2010/culture/pricey-landscaping