We have always been searching for the right handbag that suits us, a bag that is both stylish and functional. “Kate's taste for simple silhouettes, combined with her innovative use of fabrics, was a breath of fresh air in the accessories category.” (About). “As Kate spade grows and evolves, a great deal of product development continues to occur within the company. Based on Kate's love of textiles, pattern, and strong geometric shapes, the company developed a signature, iconic design element. Inspired by the op art movement of the sixties, this element has proved multi-faceted and naturally developed into a new company mark and graphic art pattern. Various interpretations of the design were incorporated into the handbag, luggage, shoe, glasses, and paper collections and introduced as the "noel weave" collection in the fall of 2001. The company plans to incorporate this signature mark into its identity system and product collections going forward as a complement to the enduring "kate spade new york" logo. Inspired by the classics, but thoroughly in-tune with the modern woman, Kate spade launched a creatively driven website in early 2001, www.katespade.com.” (About). Spade is always trying to create styles for her and women from the ages of 17 to 40.



About Kate Spade. 2 Nov. 2007 http://www.katespade.com/corp/index.jsp?page=aboutkate.

By: Alyssa Maynard