Saturday, March 12, 2011
Tuesday, March 8, 2011
Nancy Macdonell - Along with your much-loved classic denim, you’re also doing a line called Butler Jeans. Can you tell us about that?
Jean Touitou - Some people who buy our jeans only want to wear them when they’re pristine. When they start to fade or get holes in them, they don’t wear them anymore. So you can bring them back to the store and get a new pair of jeans at cost. We take the old jeans and wash them, mend them, mark them with the initials of the person who wore them, and sell them. No matter how much money you invest in machines, jeans always look better when they’ve been broken in by a human being. I call them the Butler Jeans because in the 19th century, English aristocrats would have their butlers wear their new clothes before they did, so they wouldn’t look nouveau riche.