Saturday, March 1, 2008

Brecho Luxo - Sao Paulo

Brecho Luxo by Phuong-Cac Nguyen
Only a little more than six months old, Brecho Luxo is causing somewhat of a sensation with the fashion cult here in São Paulo. Founded by Paula Reboredo and Gil Franca, who run the São Paulo street fashion blog Freakstyle with journalist Maira Goldschmidt, opened the vintage store with a fabulously edited selection of clothes and accessories that focuses on styles that have come back into vogue. It's been the golden key to their success.

They hit second-hand stores in São Paulo and Curitiba (plus the occasional thrift store when traveling to foreign cities, like Buenos Aires) to bring sunglasses, high-waisted skirts, belts, '80s tees, vests and even children's clothes to the masses. Prices are super affordable, too — an aspect their customers appreciate because good vintage stores in São Paulo are as rare as fresh air here.