‘Keyboard Jeans‘ by designer Erik De Nijs
While associated with the avant-garde, Hussein Chalayan is bringing his design touch to an everyday item: jeans. The London-based designer has signed a collaboration deal with premium denim firm J Brand. The women’s styles will be for fall retailing, and the firm’s principals were front row at Chalayan’s show on Sunday. Also new for next season are sneakers made by the designer’s parent Puma, said Chalayan chief executive Giorgio Belloli.