Wednesday, August 18, 2010

Simon Doonan - Nobody wants to co-brand with Snooki.

Famous Fashion Designers are not sending her their own famous bags. They are sending her each other's famous bags! Competitors' famous bags! Call it what you will — "preemptive product placement"? "unbranding"? — either way, it's brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki. - Simon Doonan